Signals
Orders, stock, receiving, sales, write-offs, quality and customer behavior come together into one picture.
Synex IWS
Intelligent Workflow System
Synex IWS turns work into a system of action.
Synex is an AI-powered Intelligent Workflow System: an operating core that connects events, people, rules, data and decisions into one managed loop.
retailfood productionsupply chainmulti-location operations
workflow graph
systems of action
AI control core
The system does not just show the business. It moves it to the next action.
Synex collects signals from operations, understands context and turns them into tasks, checks, recommendations and management decisions.
Demand
+18%
demand forecast updated
Shelf
94%
shelf under control
Action
12
decisions waiting for the team
Live action queue
1recommendationReplenish the fresh shelf before evening demanddemand +18% / out-of-stock risk
2checkCheck a short-date batchquality / write-offs / margin
3taskSynchronize kitchen and deliveryready meals / SLA / team
Operating core
Synex connects data, context and action into one operating cycle.
The core idea of IWS: business does not live in tables, it lives in events. Synex sees the event, understands its meaning, suggests the next action and feeds the result back into the system.
Context
Synex understands where the event happened, who owns it, what changed and what risk appears.
Decisions
AI helps form the action: replenish, check, approve, change price or speed up delivery.
Execution
Tasks, roles, statuses and consequences return into the workflow so the process becomes more accurate.
Gastrohub command center
Synex becomes the command center for food retail.
For Gastrohub this is not a separate IT layer. Synex holds the operating pulse: demand, shelf, kitchen, delivery, quality, team and store economics.
Demand intelligencedemand recalculation by location and time of day15 min
Fresh controlstock, dates, write-offs and shelf in one loopSKU
Team actiontasks arrive where action is neededNow
forecast
Demand
Synex sees dynamics by hour, category, weather, promo, location and digital channel.
shelf control
Shelf
The system connects stock, dates, display, write-offs and out-of-stock probability.
production rhythm
Kitchen
Ready meals, bakery and coffee operate by demand and workload, not as separate islands.
delivery promise
Delivery
Gastrohub NOW returns signals from demand, SLA, delivery zones and customer scenarios.
human control
Team
Tasks, roles, checks and accountability become part of one workflow.
margin loop
Economics
Margin, price, stock, write-off and action appear as connected management logic.
Product matrix and logistics
Synex manages not SKUs, but a living demand matrix.
A product matrix in food retail cannot be static. Synex connects category role, local demand, purchasing, logistics, warehouse, shelf life, kitchen, delivery and sales into one update cycle.
Category rolebase, traffic builder, margin, seasonal and impulse rolesCore
Replenishmentorders are built from demand, shelf life and supply availabilityAuto
Route logiclogistics accounts for cold chain, SLA and store frequencyCold
assortment logicProduct matrixSKUs receive a role: base basket, fresh, ready meals, coffee, impulse, seasonality, margin and local frequency.
demand AIDemand forecastSynex recalculates demand by location, time of day, weather, promo, stock, Now channel and sales history.
procurementPurchasing and suppliersThe system suggests what to order, from whom, in what volume and with what priority for shelf and kitchen.
route + stockWarehouse and logisticsBatches, dates, cold chain, routes, receiving and transfers work as one operating layer.
shelf + kitchenShelf and kitchenThe matrix turns into display, ready meals production, coffee, bakery and daily store replenishment.
feedback loopSales and adjustmentSales, write-offs, stock, customer scenarios and delivery return back into matrix updates.
What Synex is
Not CRM. Not ERP. Not a set of screens. IWS for real work.
Большинство систем хранят данные, фиксируют события и требуют человека, чтобы свести все вручную. Synex строится вокруг действий, решений и последствий, поэтому workflow становится самим продуктом.
Context intelligence
Synex понимает не только данные, но и контекст: кто действует, что изменилось и какое решение нужно сейчас.
Event-driven core
События не лежат в логах. Они запускают сценарии, проверки, рекомендации и следующие действия.
Human control
AI усиливает менеджера: снимает рутину, показывает риски и оставляет человеку контроль над важными решениями.
Workflow graph
Люди, процессы, товары, заказы, склады и действия связаны в живую операционную карту бизнеса.
Workflow is the product
Business is a flow of decisions, not a data table.
В центре Synex находятся живые цепочки: от приемки до продажи, от поставщика до контроля, от цены до действия. AI помогает видеть следующий шаг в моменте, а не постфактум.
Retail operations
1приемка
2склад
3продажа
4списание
Supply chain
1заказ
2поставщик
3логистика
4контроль
Commercial action
1продукт
2цена
3маржа
4действие
AI operating layer
Intelligence in Synex is not AI for show.
Это событийная архитектура, умные сценарии, правила, рекомендации и непрерывное улучшение workflow на основе реальных процессов.
Подсказывает действияСистема не просто показывает цифры. Она помогает понять, что нужно сделать дальше.
Связывает последствияЦена, остаток, поставка, продажа и списание видны как одна цепочка причин и решений.
Улучшает процессыWorkflow становится обучаемым: правила, сценарии и рекомендации уточняются по реальной работе.
Why IWS
The difference between a screen and an operating system.
Synex does not replace people or hide the business in dashboards. It removes manual context assembly so the team can make the right decisions faster.
Before
A manager manually reconciles reports, stock, sales and team messages.
1With Synex IWSSynex assembles the context itself and shows where the next step is needed.
Before
The problem becomes visible only after it has already hit the shelf or customer.
2With Synex IWSAn event triggers a check, recommendation or task in the moment.
Before
AI lives separately as a text assistant or a nice widget.
3With Synex IWSAI is embedded into the workflow: it sees rules, roles, consequences and limits.
Before
Each location works from its own memory and manual habits.
4With Synex IWSThe network works through one logic while respecting each location context.
From record to action
From systems of record to systems of action.
Мы строим стандарт того, как бизнес будет работать дальше: система подстраивается под реальные процессы, автоматизация освобождает мышление, а решения принимаются в моменте.
synex.appOne systemОдна платформа для разных операционных реальностей.
Many realitiesRetail, production, supply chain и multi-location operations.
One logicЕдиная логика управления через события, правила и действия.